A restaurant mission statement sets the tone for your whole foodservice. It gives both staff and customers a better idea of what your restaurant is all about. This means there's no reason to use the first thing that pops into your head. You should put a lot of thought into your mission statement before deciding on what's right. This post will cover how to write a great restaurant mission statement.
The task of writing a mission statement can seem daunting. Just the words "mission statement" have a weight to them. That's why it's a good idea to think of your restaurant's mission statement as a promise. It can be a promise to your customers, staff, or even business partners. The key is to make customer promises that are unique to your restaurant. Promises that highlight your restaurant's distinct strengths and convince customers to try it. The restaurant industry is already flooded with bland mission statements. But just because others settle doesn't mean you should too. Choosing a bold yet truthful mission statement will help your restaurant stand out from its competition.
Your mission statement should be short, sweet, and to the point. Confusing language has no place in any mission statement. The statement should be something everyone can read and easily understand. Friends, family, and staff can all give help by giving their opinions. It doesn't matter how many people you need to consult with. The idea is to choose the best restaurant mission statement possible.
Really think about what makes your restaurant special. Why should customers eat at your restaurant instead of your competitors’? And what would make a talented chef or server want to work for you? The answers to these questions can help you craft a personalized mission statement. Although most mission statements are just a sentence long, there’s no rule that says they need to be. But if you want to make your statement longer than a single sentence, make sure it remains clear.
Written by J. Vigotsky